You just got engaged, and the champagne bubbles have finally settled. Suddenly everyone
wants to know: when’s the wedding? Where’s the wedding?
Just like that, you’re launched into planning.
The decisions you make in those first few weeks, before you’ve toured a single venue or sent a
single inquiry form in, set the tone for everything that comes after: the budget, the stress level,
and the entire planning experience. Most couples don’t realize that until they’re already a little
too deep into it.
So before you start filling out contact forms, here are the mistakes we see most often, and how
to skip right past them.
Falling in love with a venue before you know your budget.
It is so easy to tour a stunning venue, completely lose your heart to it, and then open the pricing
sheet and calculate your budget. Now you’re emotionally attached to something that may or
may not actually work for you.
Before you do anything, sit down together and have a real money conversation. What are you
both contributing? Is family helping, and if so – how much, and are there any strings attached to
that amount? Once you have an honest total, you can work backwards from there. Venue
usually takes a hearty piece of the pie, so knowing that number first means you walk into every
tour with clear eyes and minds.
Not building your guest list before you start touring.
Your guest count determines your venue size, your catering costs, your rental needs – almost
every major line item connects back to how many people are in the room. And yet, a lot of
couples start touring venues before they have any real sense of that number. They fall in love
with an intimate 80-person space and then realize, oh, both families alone put them at 100.
You don’t need a final, locked list. You just need an honest one. Count the must-haves, the
strong maybes, have a real conversation about where the line is, and let that number lead you
to the right size venue – not the other way around. You should only be touring venues that have
the capacity to hold every person on your guest list (not just those that you expect to attend).
Not reading the venue contract closely enough.
This one is so important. Venue contracts can have rules that will genuinely affect your wedding
day in ways you’d never expect, and by the time you find out, you’ve already signed.
Some venues have noise ordinances that require the music to cut off at 9pm or keep the music
volume below what you may want. Some don’t allow open flames, which means no taper
candles. Some have exclusive catering lists that limit your options (and sometimes your budget).
Some restrict which vendors you can bring in altogether, or charge a fee if you go outside of
their preferred list. Some prohibit real flower petals on the aisle, confetti, or sparklers for exits.
Ask for a sample contract before you book. Read it closely. If you’re working with a planner from
the very beginning, they can help catch those clauses before you sign. It is so much easier than
being disappointed and designing around it after it is already set in stone.
Booking a venue before checking your dream vendors’ availability.
Most couples think the order goes: pick a date, book the venue, then find vendors. But the best
planners, photographers, and more book out 12–18 months in advance.
Before you commit to a date, reach out to any vendors you have on your “must have” list, get a
feel for availability across a few weekends, then sign the venue contract on a date that actually
works for the team you want. It takes a few extra days, but it can save you from the heartbreak
of a member of your dream team being unavailable for the one date you already locked in.
Overlooking the hidden costs of a venue.
The rental fee on a venue’s website is rarely the full picture. Some venues charge separately for
tables, chairs, linens, or tableware – things you might assume are automatically included. Some
require you to rent a separate tent or bathrooms for a fully outdoor event. Some charge a site
fee on top of a per-head catering or bar minimum. Some require event insurance (which we
always recommend), or have a required security guard for events over a certain size.
When you’re comparing venues, ask for a full breakdown of what’s included and what isn’t. A
venue that looks less expensive on paper can easily end up costing more once you add
everything up, and one that looks pricier might actually be the better deal.
Choosing a venue based on aesthetics alone.
Your wedding venue sets the tone for everything – the vibe and the energy of the whole day.
Sometimes a space that photographs beautifully just doesn’t match who you are as a couple, or
how you want the day to feel and flow.
Think beyond the visuals. How does the flow work – are the spaces close enough that guests
don’t feel like they’re wandering? Is there a good getting-ready space on site, or will you need to
account for a hotel suite and travel? Is there a rain plan (and do you actually like it)? Is there
parking, or will you need shuttles? Are there enough restrooms for your guest count? Is there a
prep kitchen for your caterer?
When you walk into a space that just fits, you know it. And when you walk into one that doesn’t,
even if it’s stunning, you feel that too. Trust that instinct.
Purchasing items before you have your venue selected.
Similarly to the above mistake, purchasing items before you’ve officially signed on at your venue
can be a complete money-suck. Before you have your venue, you don’t have a true vision – you
just think you do. If you begin purchasing decor items or wedding attire before you have the
venue locked in, you may find after securing it that those items no longer fit the vision you had.
Here’s the sneaky part about buying things early: once you own them, you feel like you have to
use them. You bought those candlesticks, you bought that card box, you ordered that dress…
and now you’re designing a wedding around items you fell in love with before you even knew
what kind of wedding you were having. For the vision, the venue always comes first. Everything
else gets to follow.
Going it alone in the early stages because “planning hasn’t really started yet.”
Couples often think they need to figure out the big stuff first – the venue, the date, the rough
vision – before bringing a wedding planner in, because it feels too early. But this is the honest
truth: the beginning of planning is when a planner adds some of the most valuable guidance.
Setting a budget that’s actually realistic for what you want, understanding which venues are
available in your timeframe and fit your vision, knowing which vendors to prioritize and in what
order, flagging contract issues before they become problems, building a planning timeline that
doesn’t leave you overwhelmed ten months from now… the list goes on and on. Those aren’t
small things, and having someone in your corner for them changes the whole experience.
The couples who don’t involve a planner early almost always say the same thing afterward: I
wish we’d done it sooner.
The couples who have the most fun planning are almost always the ones who slowed down just
a little bit at the start – enjoyed being present in their engagement, and then got a few things in
order before the whirlwind took over. That little bit of intention at the beginning changes
everything that comes after.
If you want a planning partner from day one, we’d love to hear from you. Reach out to the Vow
& Verve team here.



